Together with McSHARK, we've analyzed the customers, where the
Entry-points are, and how we are currently communicating with clients.
In addition, we have a Target drawn a customer journey as we want to
live with the customers of McSHARK in the future.
We thought about how we can reward, keep, and motivate McSHARK
customers by inventing some feature and collection programs that
motivate a customer. Since the budget was limited, we wrote a
maximum requirement and worked out the most important feature for
MVP. The budget was not exceeded.
Since there are other Apple Premium Resellers that do not have an APP,
the platform has been set up as a white label, which allows McSHARK to
resell their app, reduce sales, and recover their investment.